Ambulance Youtube Channel
A bookworm personal channel that aims to talk summaries of books and briefly discusses cultural and personal ideas. The name is inspired by the narrator himself, Majd, who is a medical student with a passion for books. He called his channel أمبيولانص as in "Ambulance," with a little pun in the letter c in the Arabic language. He wanted a personal feel, with a touch of fun, as to encourage people to read more and engage with eye-catching visuals.
Branding
Project Overview
Client: Majd Zakkar, Youtuber
Industry: Booktube (Book reviews on Youtube)
Timeline: 4 weeks (2021)
My Role: Graphic designer
A bookworm personal channel that aims to talk summaries of books and briefly discusses cultural and personal ideas. The name is inspired by the narrator himself, Majd, who is a medical student with a passion for books.
He called his channel أمبيولانص as in "Ambulance," with a little pun in the letter c in the Arabic language. He wanted a personal feel, with a touch of fun, as to encourage people to read more and engage with eye-catching visuals.
The social media posts were as important as the Youtube content. Since Ambulance is about books, the social posts simply present quotes from different books that were discussed in the channel.
Along with a similar style of Youtube thumbnails
Logo & Brand Process
Moodboard and sketches core concepts were narrowed down to: retro, abstract, friendly.
The primary elements for Ambulance consist of both a circle and semi circle:
The circle reflects a person's journey of continuous development through reading and learning; like a wheel that never stops. Whereas the semi circle presents almost the opposite, which is a person's journey to learning but never quite finishing; as in education and development can never reach an end level, so it's an uncompleted circle.
Color variations that went into process. The client picked the one with the pink text, which reflected the friendly attitude he's aiming for.
